Faced with a downturn in visitors, the San Diego History Center (SDHC) decided to take an innovative approach to boosting museum attendance – let visitors determine how much they wanted to pay for their visit. The museum’s “Give Forward” admissions program launched in October 2016 and, to date, has given it a significant boost in attendance. This fundamental shift in admissions was inspired by the research of Ayelet Gneezy and Uri Gneezy, faculty at the Rady School of Management at UC San Diego, and experts in charitable giving. Working with the Rady School professors, the museum determined the best way to increase admissions was to allow visitors to contribute based on their experience in the museum, instead of paying a set admissions fee. In addition, the museum highlights to visitors that admissions donations help pay for other people to visit in the future.
They live on the property of Geisel House, the chancellor’s residence at the University of California San Diego. Beautifully crafted, nearly life-size terra cotta horses majestically overlook the Pacific Ocean as a reminder of the immense vision and passion that Martha W. Longenecker Roth had for “mingei”—the art of the people.
A faculty chair in innovation and entrepreneurship at UC San Diego was created through the University of California’s Presidential Match for Endowed Chairs to recruit and retain top-flight faculty
Researchers at University of California San Diego School of Medicine, Rady Children’s Hospital-San Diego and Betty Irene Moore School of Nursing at University of California Davis have received a $2 million grant from the Patient-Centered Outcomes Research Institute (PCORI) for a three-year study to look at the effectiveness of two treatment options for children with KD who are resistant to initial therapy.
Former San Diego city councilwoman, assemblywoman and state senator Lucy Killea has died at the age of 94. She was an icon in the political world, and a respected mentor to women. The many worlds of Killea—U.S. foreign relations, state and local government, community leadership—all intersected ...
The Junior Seau Foundation has pledged $250,000 to support brain injury research and education at the University of California San Diego. The gift is made in memory of the beloved NFL Football Hall of Famer and longtime San Diego Charger, Junior Seau, who passed away in 2012 and was subsequently diagnosed with chronic traumatic encephalopathy (CTE), a neurodegenerative disease associated with repeated blows to the head.
