Why a Doctor Saying ‘It’s Normal’ Can Backfire
Insights & ExpertsResearch shows that patients often interpret normalizing language to mean treatment isn’t necessary, but the misunderstanding can be prevented.
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Could Spider-Man’s Web Ever Work in the Real World?
Insights & ExpertsSpider silk is one of nature’s strongest and most remarkable materials. Inspired by the latest Spider-Man film, a materials scientist in the Jacobs School of Engineering explains why researchers are still trying to unlock its secrets.
Are the European Wildfires a Sign of a Climate Tipping Point?
Q&AWildfires are burning across parts of Europe, including regions many people may not associate with severe fire risk. So what do these fires reveal? Judson Boomhower, associate professor of economics discusses how wildfire risk is no longer confined to the places people are used seeing it.
Building Better Partnerships: UC San Diego Reimagines Industry Engagement
Insights & ExpertsUC San Diego relies on business partnerships to keep the campus running. Inspired by the university’s focus on innovation, university leaders are reimagining how the university engages with industry partners to better support the university’s mission and provide greater value to collaborators.
Why Is the Toy Story Franchise so Successful?
Insights & ExpertsThe fifth Toy Story installment recently surpassed over $1 billion at the box office making it the highest-grossing film of 2026. So what is the secret behind the franchise’s enduring appeal? Shawna Kidman, associate professor of communication explains why in this Q&A.
Why Are We So Fascinated by Monsters?
Insights & ExpertsAs San Diego Comic-Con kicks off, neuroscientist Bradley Voytek explores how monsters give shape to our deepest fears — and reflect the anxieties of their time.
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