Q&A with Dr. Bess Marcus
ProfilesGetting people to change their behavior is much easier than getting them to maintain it. That is one of the key challenges Dr. Bess Marcus has faced over the course of her career as a clinical health psychologist. She has spent the last 25 years conducting research on physical activity behavior, and her primary research interests are in the prevention of cardiovascular disease and cancer, and the promotion of women's health. Now she serves as Chair of UC San Diego's Department of Family and Preventive Medicine.