Ernest Rady Pledges $1 Million Matching Gift to Fund Fellowships at Rady School of Management
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We’ve all seen those message cards in hotel rooms asking us to reuse our towels. Many of us likely wonder, do those signs actually work? It turns out that hotel-goers are more likely to hang up their towels if they voluntarily commit to it, according to a new study published in the Journal of Consumer Research by Ayelet Gneezy, an assistant professor at the Rady School of Management, her Ph.D. student, Elizabeth Keenan, and colleagues. Their work suggests that carefully nudging people can promote eco-minded behavior.
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